The Holiday Corporation is a big and important business to our local economy- but remembering to keep a balance of the "true" spirit of giving and purchasing tangible items must not get lost in the madness of the mall parking lot.
Five years ago, a friend working in the fashion industry, told me how her mother bought her a "cow" for Christmas instead of the latest Prada Bag. This gift bought through Heifer International was to help ground her from the materialistic 7th Avenue lifestyle.
In place of branded designer merchandise, the gifted cow would produce 4 gallons of milk a day for the family to drink and share with neighbors and also earn the family income for school, healthcare, clothing and shelter through dairy sales.