First off, I don't mean to make light of Ike's inevitable lashing of the Texas Gulf Coast and the loss and suffering the people of that region may endure. However, I'm not so sure about the intentions of KHOU-TV in Houston. This is an actual screen capture from khou.com that I grabbed this evening at 7:37pm CDT. It has to be a put-on, right? I've heard and seen plenty of jokes riffing on the Ike & Tina theme since Ike, the hurricane, first showed up in the Atlantic. And, in case you haven't read any of my previous posts, humor is my primary means of dealing with life's overwhelmingly painful moments. Without knowing how a Tina Turner ad happened to wind up plastered on KHOU's Hurricane Ike coverage, I don't know whether to shake my head in amusement or disdain. Either this is an ironic coincidence of stupendous proportions or the epitome of exploiting a catastrophe as a heartless marketing opportunity.
UPDATE: Apparently this concert/contest was announced in August and the appearance of the ad is just the typical random occurrence of any online ad rotating through the pages of KHOU's site. Accordingly I am now shaking my head in bemused disbelief. Be safe, Texas!