Gambit Weekly and Alt-weeklies seek to help the economy by promoting local shopping70 alternative newspapers are being urged to spend at least $100 of their holiday money this fall at locally owned stores in their communities - a move that could pump more than $2.9 billion into the national urban economy during this recession-plagued season.
The project is based on data showing that money spent in locally owned businesses tends to stay in the area and circulate through the community, increasing economic activity. Economists call this the multiplier effect. If every one of the 195,000 Gambit Weekly readers were to spend just $100 with local, independently owned merchants, the impact would be 19.5 million on our local businesses. Shopping at locally owned businesses, helps re-circulate dollars in the New Orleans area, supports more local jobs and keeps our neighborhoods unique.
Readers who go online to bestofneworleans.com to pledge to spend a minimum of $100 will also be entered to win various prize packages provided by local retailers in the New Orleans area, including a digital camera from Moldaners and jewelry from Wellington & Co. This project will run through the holiday season.
Happy stress free shopping days from Gambit Weekly!