Beginning this month Sam's Club will be selling its first Fair Trade Certified wine with a really cringy name. Neu Direction is made from 100% Malbec Grapes sourced from 20 small farms in the Lujan de Cuyo wine region near Mendoz, Argentina. It will run about $10 a bottle.
You have probably seen the term Fair Trade Certified on coffee, flowers and maybe sugar or flour. What it means is simple and good: FTC means fair prices and guaranteed minimum floor prices to farmers. It also guarantees fair (and safe) labor conditions, eliminates unnecessary middlemen, creates and allows for representative organizations for the farmers and workers, fosters and funds community development and encourages (and sometimes demands) environmental sustainability.
With 47 million Sam's Club members worldwide, that is a lot of potential for development of schools and medical clinics in needy places. No one in New Orleans is a stranger to how welcome that is in the world. Or next door.