This is not the first time that the Hornets put Geico cavemen heads on every seat behind both baskets to distract free throw shooters, but it is the first time they've done it this season and the first time I bothered to ask someone what the deal is with those things.
Turns out I probably shouldn't have wasted my breath.
Basketball communications coordinator Lindsey Wycoff told me bluntly, "I have no idea" when I asked why the Hornets chose tonight for the caveman heads. Corporate communications manager Brittany Cranston (best known for the "It's game time" countdown before player intros and in-game announcements from the Big Easy Balcony) gave me a more detailed response (sort of).
"Sometimes we do them instead of giving out balloons to distract opposing players," she said.
Is Geico paying the Hornets to use the heads?
-"I think they're a corporate partner," she said.
Shameless corporate tie-ins:
so easy a caveman can do it perfect distractions for opponents.
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