Josh Freese, a longtime behind-the-scenes session drummer, debuted his first solo album earlier this year. Not only did he play all the instruments on the record, he was its one-man PR machine. Sure, promoting an iTunes download is cake; for only $7, an album sells itself. But Freese went a step or two or a million further, offering limited, more personal touches, from a dinner with Freese at Sizzler (for $500, limited to 15) and the creme de la creme: Freese will join your band, give you his drums, and take 'shrooms and trapeze lessons with you and members of Nine Inch Nails (for the small price of $75,000, limited to a very exclusive one). Oh, and you'd also get the record and a T-shirt.
Not to be outdone, New Orleans' instrumental rock outfit Smiley With a Knife debuted its Operation: Kegger, a free party opportunity for the lucky winners of a music video contest. Fan-submitted videos had a chance to win, you guessed it, a keg o' beer. The band unveiled the winning video this weekend, a Lego-modeled stop-motion piece by Kelle Ory and Andrew Landry (see below) for "The Executioner Says." Second-place honors went to Sarah Devlin for her Dada-esque video for "As the Blade Drops."
The contest rules: Using original footage, make a music video for one of the songs from the band's latest album A Reign Comes to an End. And the prize: a good ol' fashioned keg party for the winner and 50 of their friends, an album credit, free entry to all shows through 2010, some free SWAK merch, and a video debut on Static Television.