I saw this last night during the 10 pm news and was thoroughly confused (of course, it could've just been the video hangover from an hour of Steven Seagal: Lawman, and crank up the Emmys for that, by the way). Anyway, behold the new commercial from the John Georges for Mayor campaign:
This resists all attempts at analysis, but maybe we can figure it out together.
INTENDED MESSAGES:
1) John Georges is too busy and too much of a hard-ass to pet an adorable Golden Retriever even when it's sitting right next to him.2) Rather than pet a dog who's got its head on his freakin' knee, John Georges would prefer to check the messages on his iPhone.
3) John Georges does not curse in his ads, unlike his opponent James *@%$ing Perry.
DELIVERED MESSAGES:
1) John Georges is too busy and too much of a hard-ass to pet an adorable Golden Retriever even when it's sitting right next to him.2) Rather than pet a dog who's got its head on his freakin' knee, John Georges would prefer to check the messages on his iPhone.
3) Somebody's been watching too many Raising Cane's and Bush's Baked Beans commercials.
Honestly, on first viewing, I thought the dog was talking inside John Georges' head, which set up a bunch of unpleasant Son of Sam associations that weren't exactly mayoral.
Readers: what does this commercial mean?
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Maybe it doesn't "mean" anything, but is simply to show that one can have a good time without using the "f" word. Just a thought.
What do you "mean," Melissa? I'll tell you what it means: that John Georges is as lame as I thought he would be, and that's saying something.
I don't get it. At. All. And whoever pitched this idea to him ought be thrown out of political advertising altogether.
Not sure of the message, but this commentary was hilarious. Nice job, KA.
I agree with the post above. Your comments are MUCH better than the actual commercial. I can't really put my finger on it but I really don't trust Georges and this spot does not help his cause at all.
Here's my take on it: "I'm John Georges, and I've got more bucks than brain cells. If you don't believe me, watch this."
Proof again that a dog would make a better mayor than the lame-o's currently declaring