Wednesday, January 20, 2010

The Wall Street Journal knows how to talk to its readers

Posted By on Wed, Jan 20, 2010 at 12:00 AM

click to enlarge Wall Street BORING

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Screenshot lifted from WallStreetJournal.com

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I'm going to go out on a limb and guess that the Wall Street Journals' core readership is not made up of NFL football fans. Or, at least, not fans of teams that play in New York, Minnesota or Indianapolis. How else to explain this nugget from Jason Gay's column:

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May I root against the New Orleans Saints?

No, you may not. Rooting against the Saints is like rooting against Elin Nordegren. They're the Sentimental Team of the Century; if Dick Enberg were calling the NFC championship game, he'd need a trailer truck of Kleenex. Even if you forget everything that New Orleans endured during Hurricane Katrina—and how could you?—they're the Saints, the former Aints, one of the most hard-luck franchises in the history of hard luck. Not long ago, newborns came into the world in New Orleans hospitals with tiny grocery bags on their heads.

If the Saints win this weekend, we expect the Louisiana Superdome to levitate off the ground, stop at Parkway Bakery & Tavern for a roast beef po'boy and fly straight to Miami for the Super Bowl.

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Yes, the Saints are indeed a feel-good story (especially for every Who Dat in the country) and this franchise has come a long way since it genetically altered newborn babies some years ago (or that's how the story tells it, anyway), but have the Saints really reached a point where non-Who Dats would be remiss to root against them? A little competition never hurt anybody.

Oh, and I get that the point of this article is to be funny. But it's not. Also, it begs the question: why is the Wall Street Journal trying to be funny at all? They don't have a dedicated sports or comedy section (sports is found under Life&Style) and they cater to people looking for serious news. Don't they have way more important things to write about?

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