Monday, February 8, 2010

The Super Bowl ad that freaked 'em all out

Posted By on Mon, Feb 8, 2010 at 11:46 PM

It takes some doing to kerfuffle both the readers of the Daily Kos and, say, Michelle Malkin, but Audi managed to do it during last night's Super Bowl with its "Green Police" commercial. Here it is:

In precis: Cheap Trick sing a version of their insanely catchy "Dream Police" retitled "Green Police," in which Americans are busted for using incandescent lights, requesting plastic bags at the grocery store, not composting orange parings and a host of other infractions. At the end, an Audi driver sails past a Green Police checkpoint while a title card appears: “Green has never felt so right.”

The problem is that in our black-and-white, liberal-and-conservative, spell-it-all-out world, no one seems to know whether Audi was making fun of the eco-conscious, or cheering for the eco-conscious -- and without that spelled out plainly in Big Capital Letters, those on both sides of the issue could agree on one thing: They didn't like it. (For similar suspicious, puzzled reactions from polar opposite ends of the eco-spectrum, go here and here. Bonus points if you can count the number of people who say some sort of variation on "I've got as much of a sense of humor as anyone, but...)

So what was the intent of the commercial? To get people talking about Audi, of course. And by that standard, it was a success. Did it make me want to buy one? No, but it did make me want to get a copy of Cheap Trick's greatest hits.

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