Wednesday, June 23, 2010
Abita Beer debuts Abita S.O.S. — A Charitable Pilsner
Posted by Alex Woodward on Wed, Jun 23, 2010 at 11:11 PM
Abita Brewing Company always seems to have the right brew for the worst times. There's always the standby, the reliable Amber, to nurse you in a dirty bar when you're in the dumps. Then there's Strawberry Lager to reward you at the end of a stressful post-season football game and unpredictable spring weather. Restoration Ale continues to shine a light (and donate money to) hurricane relief following Hurricane Katrina. Abbey Ale helps out its neighbor on the Northshore, the St. Joseph's Abbey in Covington.
- Now, as the Gulf seems to be swallowed whole by BP's oil disaster, the Abita Springs-based brewery debuts S.O.S. — A Charitable Pilsner. (S.O.S. = "Save Our Shore") The brewery will donate 75 cents from every bottle sold as part of the brew's companion campaign, S.O.S. — A Charitable Fund, administered by the Northshore Community Foundation.
- “Abita S.O.S. is a message in a bottle. It is a distress signal we’re sending out all across the 41 states where Abita is sold. It is going to raise awareness and money,” says Abita president David Blossman in a company statement.
- There's also merchandise: Hats, shirts, stickers, with 100 percent of the net proceeds benefiting the fund. The Louisiana Seafood Promotion and Marketing Board will help the brewery contribute its funds where help is most needed.
- Start drooling (from Abita's S.O.S. website, which you should definitely check out):
This unfiltered Weizen Pils is made with Pilsner and Wheat malts. It is hopped and dry hopped with Sterling and German Perle hops. It has a brilliant gold color, a sweet malt flavor, and a pleasant bitterness and aroma.
Comments (3)
Showing 1-3 of 3
I say that this sos beer is a cool idea but i think that bp eather needs to pay for it all or go belly up i need to find a place in the center part of the united states to be able to help and at the same time help me feel better
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Posted by
leonard
on 06/24/2010 at 5:01 AM
Splendid idea. Okay, when can we expect the T-shirts? Bill Bradshaw Apple Valley, California
Posted by
William C. Bradshaw
on 06/25/2010 at 12:42 AM
Posted by
tigernamedtony
on 01/31/2011 at 11:37 PM
