Wednesday, September 1, 2010

Hey ladies, love to cook and clean ... so the men in your home can watch football?

Posted By on Wed, Sep 1, 2010 at 2:37 PM

Gambit gets a lot of press releases. Especially with the Saints season opener coming up, we get a lot of NFL related product pitches. For example, is this the snack chip that will make your game watching truly special? But check out this winner. (FYI, it is a media invite, not open to the public.) Apparently women love to clean and cook for their families. What could be more satisfying to a mom than having the men in her family watch NFL games in a "fresh' environment. Wow, I heart traditional values.

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The graphic makes a nod at suggesting that all this cleaning and cooking would be of interest not just to moms but to the whole family. The pitchman, Brian Cash (of MS&L Worldwide), was less PC in his email text:

"Febreze and the NFL are partnering for a second year to help moms across the country be "Game Day Ready." With the help of the "First Lady of Football," Olivia Manning, Febreze is getting moms ready by providing great home freshening tips and trick as well as game day recipes that the family will love. If you're interested, Febreze and Olivia are hosting an event on September 9th to kickoff the season and the Febreze Game Day Freshness Tour. Below is the invitation, please let me know if you'd be interested in attending. Hope to hear from you soon!

Thanks,

Brian"

I did not know that Olivia Manning is the "First Lady of Football." Or that she endorses "freshness." But she'll be there to share tips and recipes. I am sure a lot of women (reporters) would love the opportunity to take some hard-to-clean items down to this event and see how Olivia would tackle the challenge. Of course, some women might just like watching the Saints, or football. That's good clean fun, too.

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