Thursday, September 2, 2010

Your childhood home in a music video

Posted By on Thu, Sep 2, 2010 at 11:13 PM

click to enlarge wilderness downtown

The Wall Street Journal calls this "the neatest thing you'll see all day," and since the Saints game is still an hour away, the WSJ may be right. Director Chris Milk teamed up with Google and Arcade Fire to produce a music video that personalizes itself for each watcher:

“The Wilderness Downtown,” which Google calls a “musical experience made specifically for the browser,” is set to Arcade Fire’s “We Used to Wait” and takes the viewer on a journey focused on a location from childhood — provided that the user enters the address and Google Street View covers it.

Close out all your other programs (this thing will take all your computer's processing power), go to the site, enter the address of the house where you grew up -- and watch the windows start to sprout. Play with the mouse and watch the birds fly over your old backyard, or just sit back and experience the slightly eerie feeling of seeing your street injected (almost) seamlessly in videos that emerge and shrink on your computer screen.

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