Wednesday, August 24, 2011

Breastaurant Confidential

Posted By on Wed, Aug 24, 2011 at 6:19 PM

So it seems "breastaurants" are a thing now. Just as Pinkberry spun off a thousand sour-frozen yogurt places, Hooters has spawned a whole sub-genre of casual eateries that combine burger baskets with mammary glands. But don't take Gambit's word for it. Just ask Entrepreneur magazine:

Franchises inspired by the Hooters model- - such as Celtic-themed sports bar chain Tilted Kilt Pub & Eatery and faux mountain sports lodge chain Twin Peaks — have expanded rapidly over the last half decade, while corporate-owned chains like Brick House Tavern + Tap and Bone Daddy's House of Smoke are picking up steam regionally. In fact, for the next couple of years, this segment (often referred to as "breastaurants") is poised to be one of the fastest-growing restaurant categories.

Sales figures for this specific niche aren't available, because they are lumped in with the broader casual dining segment — and numbers for the privately held companies aren't publicly reported — but sales at Hooters alone have increased in the last couple of years and average $1 billion annually.

Twin Peaks seems typical of the breastaurant genre, serving up "$5 Girl Burgers" and promising "Twin Peaks is about you, because YOU'RE THE MAN!" There is even a (b)restaurant supply company that specializes in providing (scanty) uniforms to breastaurants.

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New Orleans likes to keep up on culinary trends as well, be it pop-ups or food trucks, so — naturally — we're about to get our first non-Hooters breastaurant. You know that Irish pub being implanted on Poydras in the CBD, where Smith & Wollensky used to be? I knew it was a Baton Rouge-based concept Irish pub called Happy's, but ... turns out Happy's is a secret breastaurant. There's no phone number yet, but Happy's Facebook page says it's on track for an Aug. 29 opening.

Should we include a "Best Breastaurant" category in next year's Best of New Orleans?

Question: is the proprietor of a breastaurant a "breastrauteur"?

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