Thursday, April 5, 2012

Move over, king cake vodka: Here comes KING REX

Posted By on Thu, Apr 5, 2012 at 1:42 PM

Its not a 2-for-1 made-in-China Bourbon Street souvenir mask: its KING REX.
  • It's not a 2-for-1 made-in-China Bourbon Street souvenir mask: it's KING REX.

KING REX! Are there two more regally redundant words in the English and Latin languages? Of course not — and all we can say is: Move over, king cake vodka, because Carnival-themed cocktail luxurie is in da house.

The Wine & Spirits Wholesalers of America is holding its convention in Las Vegas, and New Orleans cocktail guru and rum-bum-about-town Wayne Curtis is there to report for his Slow Cocktails blog. It was Curtis, a veritable rum-soaked Ponce de Leon, who stumbled across King Rex Vodka, King Rex Bourbon and King Rex Rum, three new New Orleans-themed boozes fit for a king ... or a king rex.

Let's learn more. From the company's website:

The King REX brand has pushed the boundaries even further when it came to creating its bottles. The designs include unique crystal jewels, but also feature an interesting shape face showcasing an intricate colorful painted texture mask seen at Carnival. The exquisite bottle capsulation is as regal as any King's crown with each bottle neck painstaking design for the ultimate ease to speed pour. Each designers bottle identifies the category of spirits by their Carnival color of purple "Justice" King REX Ultra-Premium Vodka, green "Faith" King REX Ultra-Premium Silver Rum, and gold " Power" King REX Ultra-Premium Bourbon. Each bottle has a LED light that can be switched on from the base of the bottle for a more translucent glorious "come and celebrate with Rex" statement. These bottles could easily be mistaken for an avant-garde artwork. The bottle and packaging have been designed with the respect and traditional of its New Orleans and Venetian masquerade culture.

More under the cut, including a unique KING REX recipe that will satisfy your itch for a piece of dried jicama in your Sazerac ...

King Rex founder/CEO Sal Ortiz says: "We are poised to take the spirit category to a new level of visuals, taste and pure sophistication. The consumer continues to demonstrate a willingness to pay for quality. King REX Spirits reflects a style of intrigue, combining the elements of the arts and fashion."

According to Curtis, the King Rex Spirits company is based out of California (its Facebook indicates the Inland Empire suburb of Chino, or is that Faubourg Chino?), but it's determined to bring LED-enhanced Fat Tuesday flavor (or is that Fat Tuesday Mardi Gras flavor?) to discerning drinkers and drunkards across the country:

One of the cocktails they’re promoting is the SazeREX: Absinthe rinse, bourbon, sugar, Peychaud’s, lemon twist but no slice. Fine so far. But then, like an unwelcome surprise ending in the remake of a classic movie, there’s this: it calls for a garnish of dried jicama, fennel, and peach chips.

Curtis reports the liquors will be in stores in August. Estimated retail price: $69.99 per bottle. Hail King Rex!

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