Good Afternoon, as the Publisher of The Advocate in Baton Rouge, my family has been providing a daily newspaper to the citizens of Louisiana since the early 1900s. In fact, like the newspaper in New Orleans, The Advocate’s origins date back 170 years to 1842. And like New Orleanians, the citizens of Baton Rouge demand quality journalism and are accustomed to receiving it in the form of a daily newspaper. We are proud to meet that demand.
We recognize that the way people get their news is changing. And we will keep up with these changes by delivering news in all the different formats our subscribers use, including print. As trends evolve, The Advocate will continue to deliver a daily, printed newspaper to our subscribers.
Changes in the way The Times-Picayune gathers and reports news have revealed that there is a demand for a daily newspaper in New Orleans that will not be met by any New Orleans publications, beginning October 1, 2012. This would end a 175-year tradition of delivering a daily newspaper to New Orleanians and make New Orleans the largest city in the U.S. without a daily printed paper. At The Advocate, we think New Orleans and its citizens deserve a quality newspaper printed each and every day, and we intend to provide one.
We intend to continue providing subscribers with a daily newspaper that focuses on local, state and national news. While our headquarters will remain in Baton Rouge, our New Orleans newsroom will be made up of veteran New Orleans reporters managed by Bureau Chief Sara Pagones, a veteran New Orleans journalist.
We have earned the trust of Baton Rouge citizens by delivering a quality daily newspaper for more than a hundred years. And we are committed to doing the same in New Orleans.
Please support our commitment to New Orleans. Save the date for our official announcement September 24, more information to follow. Become a subscriber to our daily New Orleans newspaper, and allow us a chance to earn your trust. Call 504-529-0522 to subscribe, newspaper delivery will begin October 1.
Thank you sincerely,
David Manship, Publisher , The Advocate
Manship's office referred Gambit's queries to the Peter Mayer Agency in New Orleans. Asked if The Advocate would be hiring some of the laid-off T-P delivery staff, spokesperson Katherine LeBlanc said she wasn't sure, but would look into the matter. "The Advocate is currently exploring all options in their hiring for all positions in the New Orleans market," LeBlanc wrote.
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