Wednesday, October 10, 2012

Drew Brees! One Direction! Soda! Squealing girls! Fake Who Dats!

Posted By on Wed, Oct 10, 2012 at 11:21 AM

Not content to be the public face of NyQuil, Saints quarterback Drew Brees is teaming with boy-band-du-jour One Direction to pitch Pepsi to his fans. What's the commercial all about?

Meeting in the green room of a fictitious TV talk show, the award-winning band and the football legend engage in a battle of one-upmanship, trying to prove who truly deserves a refreshing Pepsi more. The spot features both sides challenging each other to give up the coveted can of Pepsi for a chance to experience a “Live For Now” moment. Who wins? You’ll have to tune in to find out!

Or you could just watch the spot.


Ad spot for "Showdown," Pepsi's new ad commercial by multivu

Wait. Let's see those Drew Brees fans again ...

PepsiBreesFans.png

OK then.

Under the jump: an exclusive "making of" story from Associated Press, which lasts three times as long as the commercial itself. And unbridled enthusiasm from the One Direction guys: "I'm not, like, a big American football fan. But I've heard Drew Brees' name a few times."

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