It was with mixed feelings that we received the news this week that George Lucas is selling Lucasfilm, Ltd. the company he founded and ran for 41 years, to Disney. On one hand, we wish he'd sold the company before he made those awful Star Wars prequels. On the other hand, Disney's track record for doing good work after buying other people's production companies is, shall we say, poor.
But that all changed with an article published by The Hollywood Reporter on Halloween. It turns out Lucas will donate the bulk of the proceeds from the sale of his company to a foundation that will focus primarily on education issues. In other words, he's giving it all away to a cause everyone can agree on. Lucas put it this way in a 2010 philanthropy pledge:
"I am dedicating the majority of my wealth to improving education. It is the key to the survival of the human race. We have to plan for our collective future — and the first step begins with the social, emotional, and intellectual tools we provide to our children. As humans, our greatest tool for survival is our ability to think and to adapt — as educators, storytellers, and communicators our responsibility is to continue to do so."
May the force be with you, George.