Friday, February 8, 2013

Advance Publications wants to optimize customer experiences across platforms to strengthen our brands

Posted By on Fri, Feb 8, 2013 at 1:48 PM

... not to mention Engage Employees in Transforming the Company to Meet Our Changing Digital and Print Future.

No, it's not the latest indignity ladled upon the heads of the long-suffering NOLA Media Group (unofficial slogan: We're Miserable — But What a View!™) — it's a new "Strategic Initiative" laid down at The Oregonian, the Newhouse/Advance paper in Portland, Ore.

Newsroom employees got this directive laid out on a laminated card this week, according to media reporter Jim Romenesko.

oregonian.gif

“These laminated cards were distributed this week to Oregonian newsroom employees,” writes a Romenesko reader. “Note: nothing about holding government accountable, informing the public, comforting the afflicted, etc.”

"Strengthen financial performance."

The reaction on Romenesko's Facebook page is worth reading.

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