Tuesday, February 19, 2013

WWNO-FM names new news director

Posted By on Tue, Feb 19, 2013 at 10:21 AM

Eve Troeh
  • NPR/MARKETPLACE
  • Eve Troeh
WWNO-FM, the NPR affiliate at the University of New Orleans, has hired Eve Troeh as its first-ever news director as the station continues to rebrand and expand its news coverage of south Louisiana. Troeh will begin April 1.

An Alaska native, Troeh lived in New Orleans from 2000-2007, working as a freelance radio reporter and an associate producer for the popular American Routes show. After leaving New Orleans, she worked for NPR's "Marketplace" for five years, during which time she covered the 2010 BP oil disaster. On her way out, though, she penned an essay titled "Dear New Orleans: I'm Leaving You," which addressed her conflicted thoughts about her adopted city:

I talk to friends about New Orleans like a dysfunctional romance. I gush over it one day, then call up bawling and heartbroken the next. Why can't it change? Stop being self-destructive and violent? It has so much potential.

Recently, my blinders started to come off. It was building for awhile. My friend Helen Hill was murdered in her home;other friends have been mugged. We don't go out much any more...

But then there was this hot Friday night last month. I went on the perfect date with New Orleans . Saw live, local music, danced with friends on the stage, then headed home through my neighborhood of craftsman cottages and angel trumpet trees.

A block from my door, I was attacked from behind by a stranger. I escaped, with the help of my roommate. The case is moving forward, so I can't say much more than that.I'm angry and confused. Which is the real New Orleans? The one that's violent and desperate? Or the one that coos softly, and caresses me? The answer, of course, is both.

I just hauled my things out of New Orleans in a big truck. I am still in love with the city, but it's hard to trust it. Maybe we'll both heal, and the relationship will rekindle. I don't know what - or how long - that might take.

A biography of Troeh, provided by WWNO-FM, under the jump...

Eve E. Troeh (pronounced like “grow”) has been named the first News Director for public radio station WWNO 89.9 FM, effective April 3. WWNO is the NPR member station serving New Orleans and southeast Louisiana. In this role, Eve will oversee the station’s expanding coverage of New Orleans and southeast Louisiana news stories and develop WWNO’s capability to report news of national significance for NPR.

New Orleans has been an important part of Eve’s life and career already. She first arrived here in 2000, after graduating from the University of Southern California summa cum laude with dual degrees in journalism and cultural anthropology. Here she began her radio career as an associate producer/editor for American Routes, the nationally popular music and culture radio program. In her three years researching and producing segments for American Routes, Eve quickly developed her knowledge and appreciation of Louisiana’s musical heritage and unique culture.

From 2004 to 2007 Eve devoted herself to freelance radio and digital journalism in New Orleans, reporting for NPR and other networks, including Public Radio International, the BBC, and the Canadian Broadcasting Corporation. Eve was an active reporter on the scene in the years following Hurricane Katrina and the levee failures. She won a Katrina Media Fellowship in 2006 from the Soros Foundation / Open Society Institute to support her continued reporting on post-Katrina rebuilding topics, including housing, insurance, levee protection, and cultural and economic revitalization. She also was co-creator of the feature series “Street Talk” for public radio station WWOZ FM.

Eve moved to Los Angeles in 2008 to begin five years with Marketplace, the national business news radio program, heard by nine million listeners each week across the country. At Marketplace Money, Eve contributed to stories about the nation’s financial crisis and to the program’s weekly personal finance feature. She launched a new listener call-in segment, a Twitter feed, and audience outreach initiatives.

Since 2010 Eve has been a reporter for the Marketplace Sustainability Desk, covering daily news and producing feature reports with a focus on the intersections between business and environmental issues. Her first major assignment in this role was to attend the 2010 United Nations Framework Convention on Climate Change in Cancun, Mexico, an experience she called the best, and most rigorous, introduction to global sustainability issues. She filed stories from the Gulf of Mexico after the BP Deepwater Horizon oil spill disaster.

During her New Orleans years and in Los Angeles, Eve has made time for community service. From 2003-2008 she worked with NextGen Radio, serving as a mentor at NPR-coordinated journalism “boot camps,” in which she taught college students writing and audio production for radio. For two years in Los Angeles she led a weekly journalism class for middle school students through the non-profit literacy organization 826LA.

Eve enjoys hiking and yoga, and as a New Orleanian at heart, she loves cooking big meals, dancing along to the radio, and listening to great stories.

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