Sailor Jerry Rum has made an annual event of sponsoring free tattoos on the anniversary of the death of the legendary tattoo artist Norman "Sailor Jerry" Collins. Collins studied Asian tattooing techniques and popularized use of color and shading in the U.S. He tattooed countless soldiers and sailors before they headed to war in the Pacific during World War II. He also inspired a generation of legendary tattoo artists. Collins died on June 12, 1973.
On Wednesday, June 12, Sailor Jerry Rum is footing the bill for 102 free tattoos at Downtown Tattoos (501 Frenchmen St.). It's first come, first served, beginning at noon. Participants must be 21 or older. There's an element of chance: where entrants hit a Sailor Jerry dartboard will determine what Sailor Jerry design they get (anchor, star, cherry, shark or swallow). Downtown Tattoos is co-owned by Hayley Waldner, who also serves as a Sailor Jerry band ambassador.
Those getting tattooed also get a free cocktail. Checkpoint Charlie's and 13 will offer $3 Sailor Jerry drink specials, and Checkpoint Charlie's hosts a "Best Ink" competition as well.