Sunday, August 25, 2013

Best of New Orleans 2013 features Gambit's first-ever "augmented reality" cover

Posted By on Sun, Aug 25, 2013 at 11:41 AM

Gambit's Best of New Orleans 2013 issue is now on the streets and you can watch some of the winners come to life on this special edition's cover. Pick up an issue and scan the cover with a free app called Layar (available in the iTunes and Droid app stores) to watch the magic happen.

Tallulah  — a certified therapy dog that was once adopted from the Louisiana SPCA (the Best of New Orleans 2013 best non-profit winner) —  traveled from one location to the next interacting with some of the Best of New Orleans winners.

To make this cover happen, Gambit turned to The Solomon Group, a New Orleans-based entertainment production company. While The Solomon Group's work has spanned the United States, the design and technology firm has brought its talents to several local projects including the design and installation of the exterior/animated lighting system for the Superdome and the production of several live broadcast environments for CBS Sports during Super Bowl XLVII.

To film the cover, Solomon Group worked with Baton Rouge's Contrast Films. Contrast Films shot the piece on a RED EPIC camera due to its high resolution sensor and compact size.In order to match the aspect ratio of the print cover (think portrait vs. landscape), the entire video was shot with the camera on its side. There was also the creative and technical challenge of crafting a short video with a circular story, as the piece had to end the same way it began in order to convey the illusion of a cover that comes to life.

Pick up a copy of Gambit's Best of New Orleans 2013 to see this technology in action, and to see the Best of New Orleans through a dog's — and our readers' — eyes.


click to enlarge Shooting this week's cover with a special camera in portrait orientation. Scanning the cover image with the Layar app (available free in the iTunes and Droid app stores) brings the image to life.
  • Shooting this week's cover with a special camera in portrait orientation. Scanning the cover image with the Layar app (available free in the iTunes and Droid app stores) brings the image to life.

Gambit Cover Shoot - Behind the Scenes from Contrast Films on Vimeo.

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