Wednesday, December 11, 2013

Will the 2014 New Orleans municipal election get a campaign ad as good as this one?

Posted By on Wed, Dec 11, 2013 at 12:29 PM

click to enlarge In this 2010 campaign commercial, New Orleans political consultant Bill Schultz co-starred as a lab assistant to "Dr. Frank Minyard," who was portrayed as a mad scientist selling body parts out of the coroner's office: "Igor! We need a HAWT! A SPLEEN! And a LIVAH!"
  • In this 2010 campaign commercial, New Orleans political consultant Bill Schultz co-starred as a lab assistant to "Dr. Frank Minyard," who was portrayed as a mad scientist selling body parts out of the coroner's office: "Igor! We need a HAWT! A SPLEEN! And a LIVAH!"


Qualifying began this morning for the Feb. 1 New Orleans municipal election — you can keep an eye on the filings here — but one of the earliest filers was Dr. Dwight McKenna, who is again seeking the office of Orleans Parish Coroner.

McKenna (and campaign consultant Bill Schultz) were responsible for one of the most memorable TV political ads in recent history: the 2010 commercial that cast incumbent Coroner Dr. Frank Minyard as a Dr. Frankenstein (or Morgus) with a thick Yat accent selling body parts out of the coroner's office. Schultz himself co-starred as Igor.

The 30-second ad received national attention, with ProPublica dubbing it "Craziest Campaign Ad Ever." Time magazine marveled:

This pièce de résistance features assertions that Minyard sold body parts, à la Burke and Hare; insinuations that Minyard was responsible for the grief that accompanies losing a loved one; fake internal organs that look like giant, uncooked chicken breasts; and a snaggletoothed, hunchbacked assistant named Igor who, by the looks of things, had wiped his bloody, disfigured hands all over the back of his boss's lab coat. 

Will we see anything this good in the 2014 municipal election? Hard to imagine. Qualifying ends Friday afternoon.



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