Thursday, May 15, 2014

Got a b-day in June? Get a free cake!

Posted By on Thu, May 15, 2014 at 2:31 PM

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  • THE BIRTHDAY CAKE PROJECT

In an effort to make every day of June a holiday, New Orleans artist Louise Neal is inviting June babies to submit requests for free birthday cakes to be delivered by bike.

Neal is calling it The Birthday Cake Project, and you can still sign up online for a sweet pastry delivered to your door on your birthday. On her website, Neal says she wants to call attention to the fact that private holidays are going on every day around us. As part of the project, Neal will document the cake drop-offs with photos and brief interviews.

All you have to do to get a cake is be in New Orleans on the day of your birthday and be born in June. You can place an order for vanilla or chocolate cake with vanilla, chocolate or lemon icing. Neal has worked as a baker in the past, and she has an affinity, she says on her website, for making sweet treats. She's also posted all the ingredients in the cakes to assuage dietary concerns. Sprinkles, by the way, are optional.

From the artist's project description:

...I hope to use the act of gifting a cake to document the social and emotional elements of birthday traditions, aging, and communal celebration. By the end of the month, my wish is to meet thirty new people, share a joyous encounter, and leave the project with a collection of photographs and thoughts I can compile and re-present to continue to share the experience with the greater community.

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