The hail-a-cab app Uber, which is currently doing its best to enter the New Orleans market on its own terms, will be delivering ice cream via its mobile platform from noon until 6 p.m. today, July 18.
Consumers will hail ice cream the same way they hail cabs on the app. They only need to download Uber, select "Ice Cream" and hit request. Cool treats are $20 for five.
Uber Black, the platform the company hopes to launch in New Orleans, works by using existing black cars and limos and effectively turning them into high end taxis available with a metered rate, to be hailed via smartphone. Uber Ice Cream works the same way, using existing ice cream trucks to deliver dessert - and also, presumably, to teach a city new to the app, and that might be getting the app in the near future, how to use it.
There's no question as to the timing of the ice cream delivery. The transportation committee is scheduled to meet July 22 to vote on legislation that would allow Uber and other hail-a-cab companies to operate in the city. Still, according to local general manager Thomas Hayes, New Orleans is one of 144 cities participating in Uber Ice Cream.