For a very (very) long time, I was a serious non-believer in the power of fancy juice.
Purple-mustache-making Welch's grape? Totally fine.
People who wanted to debate pulp vs. no pulp in their Tropicana? Acceptable.
Kids sipping on Juicy Juice boxes? OK by me.
A place asking me to pay $8.50 for 16-ounces of carrot juice? Not so much.
Time and time again, I would wince and turn away, shaken by how something that seemed so simple ("It's just fruit!" I would say to my green juice sipping friends) could have become such a pricey, cult phenomenon.
I was totally against highbrow juice as a concept — until I tried it. My first juice concoction was like eating an entire bowl of fruit all at once, and decidedly more refreshing. It was remarkably energizing. I quickly became a convert.
While I'm still a little turned off by how cost prohibitive juice bars can be (one juice usually hovers around $9), the recent explosion of Uptown spots focusing on cold-pressed or freshly blended juice drinks ensures that anyone on the hunt for these healthy treats won't have to look far.
The Pressery — a cold-pressed, farm fresh juice bar — will be the latest juice joint to join the pack when it opens at 3005 Magazine Street on December 1. It joins fellow spot Raw Republic (which opened in 2013) as a temple for the cold-pressed phenomenon: the kind of juice created from macerated fruits and vegetables that packs pounds of roughage into one bottle. The juices are so fresh that they have almost no real shelf life, spoiling within a short window if not immediately consumed.
Other standout Uptown spots ready to sate a juice craving include the deeply inventive smoothie concoctions at Superfood Bar (4113 Magazine St.), Fare: Food Apothecary (4838 Magazine St.) and Seed (1330 Prytania St.) in the Lower Garden District.
If you're hunting juice anywhere around St. Charles, the accompanying map will help you find a solid place to refuel.