Wednesday, July 8, 2015

New Orleans: We're getting a Trader Joe's (well, Metairie is)

Posted By on Wed, Jul 8, 2015 at 4:33 PM


Much-loved grocery chain Trader Joe's will be opening its first New Orleans-area location next year, according to a report from WWL-TV:
The Los Angeles-based grocery store company announced it is opening a store at the corner of Veterans and N. Labarre in Metairie. The store will open in the second half of 2016.
The news still isn't on the company's web page where it lists upcoming openings. WWL-TV reported the store will not open until late 2016.

Trader Joe's opened its first location in Baton Rouge in 2013. Weekend trips there have shown a few New Orleanians willing to drive an hour to stock up on inexpensive wines and TJ's own branded foodstuffs like cookie butter, frozen pizzas, and quiches, cheap cereal, cookies and coffee — all for sale in a casual atmosphere with Hawaiian-shirted clerks who ring ship's bells when they need help at the registers.

In 2011, we wrote a story about why TJ's ("specialty market of the NPR listener, the gluten-free mom, the impoverished bohemian, the Nice Older Lady who is buying an entire case of Two-Buck Chuck") still hadn't come to New Orleans yet. The chain now is in 39 states.

Still no word on IKEA, though.

The press release announcing the opening:

Trader Joe’s to Open Store in Metairie

First Trader Joe’s in the New Orleans Metro Area Scheduled to Open in 2016


(July 8, 2015) Monrovia, CA - Trader Joe's, a unique, neighborhood grocery store with foods and beverages ranging from the everyday to the exotic, has signed a lease for a new location in Metairie, Louisiana. Scheduled to open in the second half of 2016, the Metairie store will be Louisiana’s second Trader Joe’s and the first Trader Joe’s in the New Orleans Metropolitan Area. The Metairie Trader Joe’s will be located at the corner of Veterans Memorial Boulevard and North Labarre Road and will be approximately 10,200 square feet. In addition to groceries, the store will offer wine, beer, and spirits.

The "Trader" in Trader Joe’s refers to the way the company blazed a distinct trail through the grocery industry, searching the world for great values and distinctive products. Store employees, dubbed "Crew Members," consider themselves “traders on the culinary seas.” Some crew members sport brightly colored Hawaiian-themed shirts, adding to the friendly and light-hearted air of the store.

Many area residents can expect to receive a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes after the store opens. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products—it’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company’s buyers believe are worthy of customer interest, from comfort foods to items that are organic or that boast other special attributes.

Trader Joe's carries an extensive array of domestic and imported foods and beverages, including artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, vitamins, and more. Stores also offer customers the basics, like milk and eggs, at honest, low prices.

Trader Joe’s is truly a grocery store unlike any other. Trader Joe’s is a “store of stories,” meaning that every item in the store has its own virtues, like high quality ingredients, great flavor, or simply an extraordinary price—and many items boast all of these attributes. Another significant point of difference is that all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales” for a few days only to hike the prices back up again. Trader Joe’s prices change only when costs change— there are no fancy promotions, discount cards, or couponing wars.

So how does Trader Joe's offer unique groceries at prices everyone can afford? By offering more than 3,000 items under the Trader Joe’s private label, which includes Trader José's salsas, Trader Ming’s fried rice, Trader Giotto’s marinara sauces, and so many other specially purchased items. Also, Trader Joe’s buys differently than other grocers—they purchase from manufacturers wherever possible, not through distributors. In many cases, they will take a brand-name product, take out the artificial preservatives, artificial flavors, synthetic colors, and other undesirable ingredients and put it under their Trader Joe’s label to offer it at a price that is a real value.

Trader Joe’s introduces approximately a dozen new items every month, heightening the store’s adventurous appeal. Their buyers travel around the world searching for unique products at great values, and in order for an item to be sold at Trader Joe’s, it must endure the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and the microwave aficionado.


Trader Joe’s is a chain of neighborhood grocery stores featuring high quality imported and domestic foods and beverages at honest, low prices. Trader Joe’s ( began in 1958 in the Los Angeles area. Since then, Trader Joe’s has expanded to more than 440 stores in 39 states.

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