Andrew Godley, founder and president of Parish Brewing
Company (229 Jared Drive, Broussard, 337-330-8601; www.parishbeer.com
), generally eschews traditional public relations and didn't need to do much to promote Grand Reserve day on Nov. 21, when the brewery releases its annual barleywine. Only 400 tickets were available, and they sold out quickly.
“We could sell a lot more, but I don’t think it would be feasible to handle a bigger crowd,” Godley says. “It’s important to me that we deliver quality to the folks that attend. There have been other beer release events around the southeast that have been oversold or overcrowded and I never want that to happen with us.”
Although the release party is sold out, seats are available for the five-course beer pairing dinner held Nov. 20 at the brewery with food by the chefs of Dark Roux in Lafayette. The event features a vertical tasting of all four Grand Reserve vintages. Godley created the dinner for people traveling to the area so they could make a weekend of it. Tickets are $125 and attendees can use the promotional code "GR25" wh
en ordering to receive a 25 percent discount.
Godley says dinner patrons can purchase sought after beers like the newest batch of Ghost in the Machine, Grand Reserve 2015 and the 2015 Imperial Reserve, Parish’s annually released imperial stout. Also for sale at the beer dinner are bottles of the Grand Reserve aged one year in Four Roses bourbon barrels.
Grand Reserve will be available on tap at select locations on Nov. 21, including The Avenue Pub
(1732 St. Charles Ave., 504-586-9243). It will be available in bottles beginning the following week.