

The digitally-focused NOLA Media Group, which cut back print publication of The Times-Picayune to three days a week last year, continued to innovate today by announcing a new plan to print on the days it doesn't produce a print product, bringing the company up to 7-day-a-week publication, according to an announcement by NOLA Media Group Vice President of Content Jim Amoss.
The report, which is not from The Onion, says the new product, to be called "TPStreet," will launch this summer in newsboxes around the city and cost 75 cents, just like the daily paper, which it will not be, because it is more innovative than that:
“Our success in delivering more news, sports and entertainment to our readers enables us to create this innovative publication, the latest milestone in our evolution as a multimedia news organization,” said President and Publisher Ricky Mathews.
The innovative publication is in response to "a repeated request" from home-delivery subscribers to get a delivered daily paper, but it will not be home delivered, Mathews said:
“In TPStreet, we sought to develop a publication that would address our single-copy readers and also respond to a repeated request from our home-delivery subscribers for a front-to-back newspaper reading experience in the e-edition on days we don’t offer home delivery,” said Mathews.
The front-to-back newspaper reading experience, says Amoss, will give "our readers access to the state’s largest and most talented news organization both online and in print every day."
“We are excited about this opportunity to extend our daily reach in print,” concurred vice president of advertising Kelly Rose.
Requests from response from the corpse of George Orwell, Jeff Jarvis, the creators of New Coke and Monty Python's Ministry of Silly Walks were unreturned.
Under the jump: some local Twitter reaction.

From the "casual encounters" listings on New Orleans' Craigslist: an "avid" fan of George R.R. Martin's Game of Thrones and its HBO series has gained some fairly large viral love in her search for a personal song of fire and ice.
To accompany her recent acquisition of a potentially $30,000 replica throne, our heroine seeks a Robb Stark lookalike for a very specific evening:
In my fantasy, I am Daenerys Stormborn Targaryen, Mother of Dragons, and Rightful Heir to the Iron Throne and the Seven Kingdoms. After crossing the Narrow Sea and defeating the forces of Westeros, it is within my power and right to slay all of those who betrayed my family and denied me my rightful place for so many years. The most vile enemies of house Targaryen, House Stark and House Baratheon must pay the highest price. All of those who fought against the Mother of Dragons are slain - all except one. When I come to Robb Stark, out eyes lock and something moves inside of me. I realize I need to have him, want him, and I can tell he is thinking the same. I order my guards to throw him in the dungeon and later that night, I have him brought to me, in the throne room. There, on the Iron Throne I've so recently won, I make wild and passionate love with him, repeatedly.
Our Mother of Dragons requests responses from only those who possess the qualities of Robb Stark, also known as actor Richard Madden, with one caveat: "I would appreciate pictures, but please, no names. In order to stay as true to the fantasy as possible, I ONLY want you to refer to yourself as Robb Stark. You will need to provide your own clothing. Please keep in mind that you will have recently participated in a battle and been thrown in a dungeon, so you will not be wearing your nicest furs."
Hey New Orleans — here's a dinner deal for you!
First you pay $35, then you bring your own food, utensils and your own goddam table.
You don't know where you're going, but you must wear white from head to toe. Oh, and there's a three-step process for application and a waiting list ("Best of luck in your registration!"), because, you know, the experience of paying a stranger for the privilege of staging your own dinner party is not just for everyone, darling.
And you can't cancel. Period.
The concept is called "Le Diner en Blanc," it's been done in other cities around the world, and it's coming to New Orleans this month, as described by Doug MacCash in a Times-Pic article this morning (hat tip: Food Goddess Lorin Gaudin). MacCash describes it as "an international phenomenon with thousands of adventure seekers finding their way to clandestine clone events," and I'm certainly with him on the clone part.
From Le Diner en Blanc's website:
Seats are allotted on-site in a very specific manner.In order to participate, one must be invited by a participant from the previous year or get on the official website's waiting list.
Once confirmed, the presence of each guest thus becomes mandatory, regardless of weather conditions, as the event is held regardless of weather conditions.
Huh? You want me to pay you to bring my own dinner and my appearance is mandatory? And no weather cancellations, no matter what? We cancel Mardi Gras parades that have been in the works for a year if the weather is going to be dangerous — your dinner party is more important than those?
Sewerage & Water Board (S&WB) Director Marcia St. Martin and New Orleans health director Dr. Karen DeSalvo were among officials who held a press conference earlier today to discuss the New Orleans East Bank boil-water advisory, which will be in effect for 24 hours at a minimum (Monday morning at 9 a.m.).
In the meantime, New Orleanians — on the East Bank of the Mississippi River only — are advised to bring tap water to a full rolling boil for a minimum of one minute before using it for drinking, cooking or brushing teeth. In addition, children should not bathe in tap water.
Preliminary reports indicate the drop in water pressure early Sunday morning was due to a small fire at the S&WB power plant. Water samples have been sent to a laboratory for testing. We'll update when we know more.
The boil-water press conference:
... not to mention Engage Employees in Transforming the Company to Meet Our Changing Digital and Print Future.
No, it's not the latest indignity ladled upon the heads of the long-suffering NOLA Media Group (unofficial slogan: We're Miserable — But What a View!™) — it's a new "Strategic Initiative" laid down at The Oregonian, the Newhouse/Advance paper in Portland, Ore.
Newsroom employees got this directive laid out on a laminated card this week, according to media reporter Jim Romenesko.
“These laminated cards were distributed this week to Oregonian newsroom employees,” writes a Romenesko reader. “Note: nothing about holding government accountable, informing the public, comforting the afflicted, etc.”
"Strengthen financial performance."
The reaction on Romenesko's Facebook page is worth reading.

The couple announced months ago that they would attempt to conceive a child using the 85-year-old former governor’s frozen sperm. It has apparently worked.
The mother is 34. The father is 85.
What could go wrong?
P.S. Hmmm... here's Trina Edwards on Twitter yesterday...
