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Play That Dorky
Music, White Boy
They
used to clear out when DJ Z-Trip would drop Pink Floyd into
his sets. Now they won't leave the dance floor.
By Cristina Diettinger
WHO: Z-Trip
WHEN: 5:15 p.m. to 6:45 p.m. Friday, Oct. 31
WHERE: PlayStation
2 Tent
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The original
DJs 'played all kinds of music all night, and that's what
became hip-hop,' explains DJ Z-Trip of his all-inclusive
style, 'the DJ playing the records in the succession that
he played them in to make the party get off.'
Photo courtesy Kerry Black/Superfly Productions |
DJ Z-Trip's 2001 album, Uneasy
Listening, has the claim 'This is the best CD I own' printed
right on it. In a way, it is, no matter who you are. Unlike
many hip-hop DJs, who pride themselves solely on their ability
to flip only the rarest and dustiest breaks, Z-Trip adds familiar
rock and pop records to the mix and does so shamelessly ? in
the name of rocking the party. His sets encompass the best of
both worlds: a backdrop of beats for the vinyl cognoscenti to
play 'Name That Tune' to, and sing-along songs slapped on top
for the rest of us. As a result, a Z-Trip set can include anything
from a '70s groove-jazz break under Bruce Hornsby's 'The Way
It Is,' to a techno mash-up of Jay-Z's 'Izzo (H.O.V.A)' and
Jane's Addiction's 'Jane Says.'
Somewhere in the
'90s, it became terribly uncool for hip-hop DJs to play well-known
tracks. That was something that Z-Trip had to rebel against
in order to set himself apart from the dominant trends of the
day. His live sets and recordings began to cock ears and turn
heads, at first in disdain for his almost blasphemous decisions
to play, say, a Cyndi Lauper vocal sample in a hip-hop club,
and then later in appreciation for his lack of pretense and
sheer nerve. Z-Trip's skillful mixes have also won him appreciation
from far beyond the ever-expanding circles of electronic music
fans. He's now a rock festival staple, a well-known name, and
one of the most popular DJs in the world, resting comfortably
just one tier below international DJ giants Paul Oakenfold and
Fat Boy Slim. In 2002, he earned a 'top music moment' mention
from Rolling Stone for Uneasy Listening, and Spin
ranked him among the top 10 turntablists in the world. Z-Trip
is currently spending time in the studio working on his major-label
debut on Hard Left/Hollywood Records, due out next year. A crossover
artist with roots in the early New York City underground, Z-Trip
is a testament to the notion that oftentimes, the more obvious
choice can get the best response, and that people generally
react better to what they already know.
It's not like Z-Trip hasn't
done any digging. Born Zach Sciacca and growing up in Queens,
New York, Z-Trip cut his teeth in the late '80s, before hip-hop's
mainstream heyday, shopping for records obsessively and spinning
at all sorts of events, from house parties and family weddings
to school gatherings. Now in his early 30s, Z-Trip has spent
16 years developing his style. He admits he wasn't always as
nervy in his record selection, and that there was a time when
he played 'straight hip-hop' like everyone else for fear that
his choice of a well-known rock song might strip away his street
cred.
'Earlier on, I
got a lot of shit for it,' he recalls by phone. 'I used to play
in hip-hop clubs where all they wanted to hear was funk breaks.
Every so often, I'd throw on a Van Halen record or something,
and it wouldn't clear the floor, but I'd have people turn their
heads and give me cockeyed looks.'
Especially in the
early to mid '90s, underground hip-hop circles took on an elitist
air. Hip-hop was getting bigger and bigger on the mainstream
market, and many of its devotees believed it had been cheapened
by its crossover into pop radio. The 'real' hip-hop, many people
thought, came from the street, not from corporate offices. This
presented a problem for Z-Trip, who considered himself no less
hip-hop than the next DJ, and maybe even more so, because he
was into all kinds of music. 'At home, I would listen to Public
Enemy but I might turn around and listen to Pink Floyd the very
next record. I knew that if I played PE at a show, it would
go over big, but the minute I dropped into Pink Floyd, I would
lose everybody.'
At some point,
Z-Trip decided it was time to play all the music he knew and
liked, that everybody liked. It seemed silly to shun popular
rock music from his sets because it was hipper for a DJ to show
his knowledge of obscure funk and jazz. Rocking the party, he
thought, was far more important than proving that he was better
than other DJs.
Back then, I knew
a lot of DJs who went out to clubs and battled with other DJs,'
he recalls. 'I never shied away from them, but that wasn't where
my head was at. I was always more like, let me get like eight
crates of records to take down to the party. That way, wherever
the party goes, I'll be taking it there.'
Since its inception
in the '70s, the art of turntablism has spawned scores of styles,
subgenres and techniques. But before the medium realized its
inherent multiplicity of possibilities, it was simply about
keeping people on the dance floor at parties, and popular music
was an integral part of that. Z-Trip is emphatic about the fact
that the use of familiar rock tracks is nothing new in hip-hop
turntablism. He's quick to deny the notion that his choice-of-records
philosophy is entirely original.
'This isn't a new
concept,' he says, 'This is what the original hip-hop DJs did.
They played all kinds of music all night, and that's what became
hip-hop, the DJ playing the records in the succession that he
played them in to make the party get off.'
Citing seminal
hip-hop artists Grandmaster Flash and Afrika Bambaataa as inspiration,
Z-Trip plays whatever he thinks the party needs. Through years
of experience, he's found that the best crowd response often
comes from the more familiar record. 'I have spent 30 or 40
dollars on the rare jazz record, but sometimes, I'll throw on
the Zeppelin record I found in the dollar bin and get a better
reaction.' Z-Trip also testifies that familiar tracks can draw
more appreciation for the DJ's skills than tracks that most
of the people in the crowd don't know. 'When you're flipping
around the record that nobody knows, they can't hear what you're
doing to it, and it can exclude people. So if I drop the Scorpions
or AC/DC, they can follow the way I'm remixing it on the fly.'
Sometimes, Z-Trip's
sets hold surprises or aural 'puzzles.' His set at Galactic's
2003 Mardi Gras party, 'Carnival Electricos,' had the crowd
at TwiRoPa rocking from front to back, highlighted by an intense
medley of Run-DMC hits interspersed with rare grooves. Eventually
those hits and grooves flipped around vocal samples saying 'J.M.J.,
R.I.P' Much of the set, it turned out, was a tribute to Run-DMC
DJ Jam Master Jay, who had been murdered a few months earlier.
The club's mood turned nearly spiritual as the crowd realized
that the now-deceased hip-hop giant had supplied many of the
beats and breaks that rocked the set. In a sense, any DJ set
is a celebration of the artists who made the original records.
But anyone who
thinks that quality turntablism is merely about having a great
record collection is missing the other half of the equation.
Z-Trip asserts that it's not only what you play, but also when
and how you play it. And, he says, there is no cut-and-dry formula
to getting a party rocking. 'The set has to be balanced,' he
says. 'I've seen kids try to emulate some of what I do, and
I see them missing the idea. Just because you're chopping up
a familiar song, doesn't mean that it's the right time of the
night to play it, or that you mixed it the right way.' Successful
DJ-ing, says Z-Trip, involves a lot of psychology, and a bit
of ESP. Every party has a vibe, and that vibe can change at
any moment. The best DJs are ready for the shift. A knack for
reacting with the right record, in the right mix, at the right
time is a skill that has taken top-tier DJs to superstar status,
Z-Trip included.
Z-Trip has earned the reputation
of being somewhat of a 'rock god,' or at least he keeps company
with them. This summer, he shared a bill with the Rolling Stones
at Toronto's SARStock benefit concert, which drew 450,000 attendees.
He's become a rock festival fixture, appearing at the 2002 and
2003 installments of Tennessee's Bonnaroo Music Festival, where
he opened for The Dead, spinning tracks from A Tribe Called
Quest and Tool in front of a crowd of 70,000.
'When you look
up and you're staring at that many people, you can't wrap your
head around it,' he says. 'You can't be like, oh I'm gonna rock
this crowd of 450,000 people.' In large-scale performance situations,
his method is simple. 'I just take a hard look at my records
and try not to f?k up,' he says.
Despite the limitations
of outdoor festivals and massive crowds, Z-Trip often finds
ways to make large shows intimate. At Bonnaroo 2002, he pulled
what he now proudly refers to as 'the lighter trick.' As dusk
fell at the end of his set, he asked the crowd to put their
lighters up. When the crowd of 70,000 was peppered with flames,
he told them he was making a wish, and when he blew into his
microphone, the massive field went black. 'Sometimes, I can't
believe where DJ-ing has taken me,' he says. 'I've gone all
over the world, played with people like James Brown, the Dead,
and the Stones, and everyday, I think, I can't believe DJ-ing
has come this far. And it's going further.'

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