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BLAKE PONTCHARTRAIN™ 12 02 03
Ask Blake Ask Blake


New Orleans Know-It-All

What's up with the banana in the Tip's logo?
Hey Blake,

We were wondering why the Tipitina's logo has that funky hand-holding-banana thing going on. While we can speculate all we want, we figured we should ask a true NOLA expert.

The Sisters LaRouge

 

Dear Sisters,

Tipitina's logo was the clever creation of designer Kathleen Joffrion, a graduate of Louisiana State University with a degree in fine arts. It was late in 1976 when she was asked by Hank Drevich, the club's co-founder, to design a logo.

When Tipitina's opened on Jan. 14, 1977, it included a juice bar. And for reasons known only to them, bananas held an important place in the hearts and stomachs of the founders, who also enjoyed doling out phony money they called "kwazolas." The familiar phrase "In God We Trust" was replaced with "Eatabananatoday."

Joffrion wanted to use the juice bar/banana idea in her logo. She has said, "It was supposed to be a logo for a bar that specialized in reggae music with a juice bar. So I had a banana in the guy's hand. I combined a hand with the letter 'T' and it looked like a shirt sleeve, and it was holding a banana."

But in designing the logo she made a mistake, which remains today. It seems that Joffrion added an apostrophe 's' when she included the name of the bar in her logo. Since the club was named Tipitina, the owners demanded that she remove the offending 's.' When she explained that the logo looked better with the 's,' they allowed it to remain.

Many believe that if Professor Longhair had not existed, there would have been no Tipitina's. Indeed, the club that opened at 501 Napoleon St. and named "Tipitina" after a song made popular by Henry Roeland Byrd, a.k.a. Fess, was meant to be a showcase for a musician who would, by the time of his death on Jan. 30, 1980, become one of the most popular and revered musicians in New Orleans. And that's saying a lot.

 

Hey Blake,

Who was Warren Easton?

Michael Maunoir

 

Dear Michael,

You are undoubtedly not the first person who has seen the impressive building at 3019 Canal St. and wondered about the man for whom the school was named. Opening in 1913, it honors a great educator in New Orleans.

Warren Easton, the son of English immigrants, was born here in 1848. After a local education, Easton graduated from Louisiana State University in 1871. He began his teaching career in Baton Rouge but returned to New Orleans and taught for several years before becoming a principal.

By 1884, Easton was the Louisiana Superintendent of Education, and during his tenure he established the State Normal School, which today is Northwestern State University in Natchitoches.

After four years in this position, Easton became superintendent of the New Orleans Public Schools. At this time the system had only 21 schools and 414 teachers, and just under 25,000 students. When Easton died in office in 1910, the numbers had risen dramatically. Then the city had 87 schools, 1,122 teachers, and 38,000 students. In addition, there were also 4,000 students and 105 teachers at nine night schools.

While Easton was superintendent, he inaugurated classes in drawing, music, and calisthenics as well as fire drills and compulsory smallpox vaccinations. He also organized the Louisiana Teachers Association and worked diligently to set regular paydays for teachers.

He is buried in Greenwood Cemetery.

 

Hey Blake,

What happened to the Velvet on Brown's Velvet products?

Mike

Dear Mike,

In 2000, the 95-year-old Brown's Velvet Dairy changed its name. As you have noticed, like everyone else who grew up in New Orleans, the name on the label is now "Brown's Dairy," but the smaller logo "Smooth as Velvet" is right below.

Brown's Dairy is also the lucky owner of the 12-foot-tall and 18-foot-long fiberglass cow that used to tower over Interstate 10 in Metairie for 27 years and was decorated for Christmas and Mardi Gras.

The owners plan to take the cow on the road for promotional appearances at grocery stores. If you see her, the appropriate greeting is "How now, Brown's cow?"

Question for Blake? Email blresponse@gambitweekly.com or mail to 3923 Bienville St., 70119.


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