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Superior Aire 

click to enlarge Superior Aire co-owner Denise Rome reviews a home's air conditioning plan.
  • Superior Aire co-owner Denise Rome reviews a home's air conditioning plan.

When the heat rises, there's no worse feeling than when the air conditioning goes out. After an initial feeling of doom, the wait for the repairman can seem like months.

  New Orleans natives Sep and Denise Rome, owners of Superior Aire (1100 24th St., Suite V, Kenner, 504-465-0688; www.superioraireinc.com), pride themselves on their company's efficiency and experience. Superior Aire has served the greater New Orleans area for 26 years.

  "We opened Superior Aire back in '86," Denise says. "My husband has been in the business for 40 years."

  Still operating at its original Kenner location, Superior Aire has remained successful for two-and-a-half decades, despite strong competition.

  "If you look around, there are probably about 1,500 other air conditioning companies in the area," Denise says. "But we've got a lot of loyal customers, and new clients come from referrals."

  The Romes believe their customer service keeps people coming back. With an A+ rating on the Better Business Bureau Business Review, an organization that rates and accredits the quality of businesses through customer reviews, Superior Aire has gained respect in the community for its reliable maintenance and professionalism.

  A unit's breakdown can be caused by many factors, including the age of the system, constant use and potential damage from power surges. Preventive measures are key to avoid a system failure.

  "A lot of customers don't keep up with their regular maintenance, which is important, because regular maintenance helps the unit run more efficiently and last longer," Denise says.

  Superior Aire installs new air conditioning and heating systems, and services existing ones as well. The company also offers indoor air quality tests to ensure a home's duct system is not polluting the air. Dirt, dust and other debris can get caught within the vents and quickly deteriorate air quality without people who live there ever realizing there's a problem. Denise offers helpful hints for avoiding these issues and others.

  "The biggest thing I can tell people is to remind them to change their filters," she says. "It will save them a lot of money down the road."

  A fully licensed and insured small business with six employees, Superior Aire has a business model that has proved successful. Content with the steady flow of business, the Romes have no plans to change their company any time soon.

  "We're happy where we are," Denise says.

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