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Baton Rouge newspaper opens New Orleans bureau

  Last month, the Baton Rouge newspaper The Advocate announced it would expand its reach into New Orleans, where the paper hasn't had much of a presence since it closed its Crescent City bureau in May 2009.

  Now the expansion plan is taking shape, with six New Orleans-based jobs listed on the paper's website: New Orleans bureau chief, staff writer/reporter, sportswriter, copy editor, photographer and sales rep. The local bureau will be a virtual one, at least at first, "with reporters and the bureau chief working from their homes and at WiFi hot spots in the community."

  The move back into New Orleans is meant to compete with The Times-Picayune's change to thrice-weekly publication on Oct. 1. The Advocate's move will happen around the same time. Unlike the T-P, The Advocate will continue to publish seven days a week.

  The Advocate was first published in 1842, making it only five years younger than The Times-Picayune. It is owned by Baton Rouge's Manship family, which also owns WBRZ-TV, the city's ABC television affiliate.

  Subscription details are still being worked out, — Kevin Allman

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