On Jan. 1, 1996, Gambit went online. (The New York Times went online 18 days later, on Jan. 19.)
"For starters," wrote Sean Doles in that week's paper, "Gambit's online readers will soon be able to listen to sound files of music reviews — and find their favorite music performances through an automated search feature." Doles also noted Gambit had "established email addresses on the Internet and America Online."
Saying it was "less like a quirky innovation and more like a necessity of survival," Doles assured readers, "With its venture into this new media, Gambit is poised to lead New Orleans into the next phase of the Information Age." The site itself was "optimized for Netscape 3.0."