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Baby brands: clothing boutiques with spinoffs for pint-sized fashions 

click to enlarge cue-kids-1.jpg

Photo by Cheryl Gerber


Approaching its ninth anniversary, Angelique Kids (5519 Magazine St., 504-899-8992; offers children's clothing for every occasion. Store manager Winter Warren calls it a "chic boutique for kids."

  The store began as Angelique Baby, but soon after opening, it branched out to a larger market and changed its name to Angelique Kids. It now carries clothing for boys and girls from newborn to size 14.

  "Every one of the stores is a little bit different, but we all try to have the same aesthetic," Warren says. "High end, visually pleasing and effortlessly chic."

  Shoppers can find casual cotton frocks, party and flower girl dresses and dress clothes for boys. Angelique also carries pajamas, shoes, accessories and swimwear during the summer. "In addition to that, we're offering play clothes, which are usually very comfortable," Warren says. "Soft T-shirts and easy-to-put- on pants."

  Customers can find popular baby brands like KicKee Pants and Luli & Me. Angelique also carries children's brands Joules, Appaman, Kate Spade, Rylee + Cru and Tea Collection. All the clothing is carefully vetted by staff.

  "There's nothing left to chance," Warren says. "We've looked at everything and touched everything. [We] always keep our customers in mind." — KATE JOHNSON

click to enlarge Trashy Diva dress, $163, and Rockabilly Baby dress, $68. - PHOTOS COURTESY TRASHY DIVA
  • Photos courtesy Trashy Diva
  • Trashy Diva dress, $163, and Rockabilly Baby dress, $68.

Trashy Diva

Photos courtesy Trashy Diva

Rockabilly Baby, Trashy Diva's children's line, brings vintage-inspired fashion to a tiny closet near you.

  "[Rockabilly Baby has] general vintage inspiration in its cuts and styles, as well a focus on fun, vibrant prints," says Candice Gwinn, owner and designer of Trashy Diva (2048 Magazine St., 504-299-8777; 537 Royal St., 504-522-4233;

  Gwinn was inspired to create Rockabilly Baby five years ago, when she learned she was pregnant with a girl.

  "I hit up my archive of vintage patterns and found some that would work wonderfully with a few tweaks to complement and mimic the details in our ladies' line," Gwinn says. "It was also important to me that the kids' clothing didn't feel like an afterthought, but really had its place in the stores."

  All Trashy Diva prints are vintage recreations or original designs. Shrinking the large-scale prints into tiny versions was a challenge, but there is now a range of items available, including dresses and ties in sizes up to 11/12.

  "We love to have Rockabilly Baby available and affordable for all those family photo opportunities — times when a mom may splurge on dresses for the whole family and bow ties for the gents," Gwinn says. — KATE JOHNSON

click to enlarge Petite Peony offers children’s clothing in a whimsical space.
  • Petite Peony offers children’s clothing in a whimsical space.

Petite Peony

Designed with fairy tales in mind, the newly opened Petite Peony (3719 Magazine St., 504-300-7908; brings a sense of fantasy to the children's boutique scene with whitewashed walls, high ceilings and delicate fabric.

  "This store is very enchanted," says Crickett Lapeyre, co-owner of Peony and Petite Peony. "[Think] Neverland, pirates and mermaids; think of fairy lights and sparkles. It's definitely the young baby of Peony."

  After a fruitful trip to the clothing market last year, Lapeyre and co-owner Jennifer Atkins found themselves with more children's clothing than space. "This space came for rent about two months ago, and we were like 'It's meant to be,'" Lapeyre says.

  Petite Peony customers can shop two lines from Paris, one from Australia and one from Spain. Petite Peony also carries Roberta Roller Rabbit, a brand Lapeyre says New Orleans hasn't seen in a while. The store includes pieces from the duo's children's line, Peony, after which the adult boutique is named. Petite Peony is filled with stuffed animals, books, fluffy dresses, necklaces, hats and scarves. Boys' clothing will be added in the future.

  Petite Peony holds a grand opening party this month. "I think it's going to look like a midsummer night's dream when we're out here," Lapeyre says. — KATE JOHNSON

click to enlarge Owner Michelle Reinhardt says she has watched customers’ families grow since she opened Swap in 2008 and Swap for Kids in 2010.
  • Owner Michelle Reinhardt says she has watched customers’ families grow since she opened Swap in 2008 and Swap for Kids in 2010.

Swap for Kids

When Michelle Reinhardt opened Swap for Kids (7722 Maple St., 504-218-5996; in 2010, she did so because her customers wanted to dress their children in gently used designer clothes similar to the ones they bought for themselves at Swap Boutique.

  "You build such a personal relationship with your client and when you know they have the same needs for their children, it just seems natural that you would service their children, too," Reinhardt says.

  The quaint, 700-square-foot store is stocked with clothing for children ranging from newborns to tweens. Smock dresses from Orient Expressed, contemporary outfits by Mini Bodin and preppy looks by Crewcuts, the junior version of J.Crew, fill the space. Halloween items include princess dresses, a shark costume and traditional, handmade pieces.

  "We focus on finer apparel for children, as we do at the women's store," Reinhardt says. "It's a small shop with a very curated selection of great picks. We didn't want people to have to dig to find one item. We wanted it to feel like a boutique, not a consignment store." — MISSY WILKINSON

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