Parish Brewing Company in Broussard, Louisiana, quickly sold out of tickets for its annual Parish Grand Reserve Day (Nov. 19), on which it releases its barleywine. Most of the 400 tickets sold within the first hour, brewery founder Andrew Godley says.
"People in Louisiana are looking to embrace great beer and I think this enthusiasm is just a reflection of that," Godley says.
"[The event] sells out quickly because word had gotten out about the quality of their beers as well as how well this event is run," says Chris Swanson, former general manager at Baton Rouge craft beer bar Corporate Brew and Draft, "Smooth transactions, quick lines and friendly people make for a great event."
The opportunity to purchase cases of hard-to-find beers is another reason the event is popular.
This year's Grand Reserve Day features the release of Bloom, Parish's new IPA, and a Galaxy double dry-hopped Envie American pale ale.
Parish's flagship Envie adds double the normal amount of Galaxy hops after primary fermentation. The hop oils aren't boiled away in the brewing process, and more hops used in the dry-hopping process means more hop aroma and flavor. This batch has even more dry hops than Parish's double IPA Ghost in the Machine.
Bloom uses a different yeast, resulting in a cloudy appearance and a juicy hop flavor. This IPA style is popular in the Northeast.
The latest batch of Ghost in the Machine, as well as a coffee stout called Reve and the Grand Reserve barleywine will be available for purchase at Grand Reserve Day.