The high-end beer shop 504 Craft Beer Reserve (3939 Tulane Ave.; www.facebook.com/504craftbeerreserve) will open this fall on Tulane Avenue near cocktail lounge Treo and Vietnamese restaurant Namese. Renovations on the long-empty commercial space started in early October, and co-owner Patrick Brown says it won't be too high-end.
"We don't want it to look boutique-y or like a wine shop," he says. "We're looking for clean, casual and comfortable, not stuffy."
Brown says the shop will be "a destination for all things beer under one roof." The 2,800-square-foot space will have a walk-in cooler, a growler filling station, books about beer and more.
He and partner Jason Paulin, a high school friend, say the interior will feature exposed ceilings, wood floors, brushed metal countertops and murals. "We want a relaxed atmosphere so we can help guide people to discover beer they love," Brown says. "I don't want someone to buy a $8, $10, even $15 six-pack and not enjoy it."
Brown and Paulin have received approval from New Orleans City Council to open the bottle shop with beer sampling and educational events. They plan to open 504 Craft Beer Reserve in December.
"I don't think there's anything like what we're doing in the entire Gulf South," Brown says, noting there are very few shops focused on beer. The idea for 504 Craft Beer was hatched at Winston's Pub & Patio in Old Metairie, where Brown bartends and the Tulane Avenue building's owner is a regular customer. After hearing Brown's idea for a bottle shop, the owner offered him a lease.
The store will be open from 11 a.m. to 8 p.m. daily.