The Metairie location of World of Beer (4100 Veterans Memorial Blvd., Metairie, 504-266-2689; www.worldofbeer.com/locations/metairie) is rolling out several new programs this summer, including a weekday lunch menu featuring Louisiana dishes such as jambalaya, red beans and crawfish pasta.
World of Beer is launching a summer partnership program with three breweries: San Francisco's Anchor Brewing, Oskar Blues Brewery from Colorado and Southern Tier Brewing Company from New York State. Each week, one of the breweries sends World of Beer a keg not available anywhere except the originating brewery's tap room. One such keg will be tapped every Friday. Customers posting photos of the summertime beers on social media with the hashtag #WOBtrip are eligible to win brewery trips to Dogfish Head, Anchor and Breckenridge breweries.
June focuses on Anchor Brewing, and World of Beer kicked off the series June 5 by tapping California Uncommon, a Kolsch-style beer made with Meyer lemons.
In July, four special beers from Oskar Blues, whose beers were recently introduced in Louisiana, will be tapped: REEB Rye'd IPA, a rye IPA hopped with Columbus, Centennial, Cascade and Chinook hops; Judas Porter, a smoked English porter; Grandma's Pils, a pre-Prohibition style pilsner made with barley and corn; and Death By Coconut, an Irish porter aged with coconut and dark chocolate.
August will feature Southern Tier beers; the special brews will be announced later this summer.
World of Beer is implementing happy hour from 3 p.m. to 7 p.m. Monday through Friday beginning June 22, when select beers will be $4, there will be $6 wine and cocktail specials and $5 appetizers.
A Warehouse District World of Beer location is expected to open on Julia Street in August, says General Manager David Coffin.