This weekend, thousands of people will descend on Woldenberg Park to take in the music and food of French Quarter Festival. The park also had a starring role in the recent Fox television production of The Passion. Spurred by construction of the Audubon Nature Institute's Aquarium of the Americas, the 15-acre park opened in 1990 on land that previously had been wharves. It is named for the late businessman and philanthropist Malcolm C. Woldenberg, who was born in Montreal and moved to New Orleans in 1941. Along with Stephen Goldring, Woldenberg co-founded Magnolia Liquor Company (which later became Republic National Distributing Company) in 1944. Woldenberg died in 1982. The Dorothy and Malcolm Woldenberg Foundation (named for him and his wife) donated $5 million to the park, with $2 million going toward construction and $3 million into an endowment for maintenance. A bronze statue of Woldenberg, seated and talking to a young boy, is on view in the park.