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Crimestoppers goes 'holistic' 

Group unveils new image and slogan

  Crimestoppers — the hotline-driven organization that feeds crime tips to a variety of criminal justice agencies — has unveiled its new "look" and slogan: "Keeping neighborhoods safe." Crimestoppers Executive Director Darlene Cusanza said the organization no longer is "strictly a place to call in" with crime tips but aims to show its "much more proactive and holistic side of fighting crime."

  On Dec. 9, representatives from area crime groups (including the New Orleans Police Department, Jefferson Parish Sheriff's Office and U.S. Marshals) showed the more "friendly" Crimestoppers look, with a Jefferson Transit bus wrapped in a Crimestoppers ad with colorful cartoons. It's one of two buses with the ad in Jefferson Parish — one is on the West Bank, the other is on the East Bank.

  The website (www.crimestoppersgno.org) — which includes active lists of missing persons, open cases and most wanted suspects — now includes a blog to interact with Cusanza and others, as well as a segment for teenagers. A "positive" 30-second advertisement, featuring children playing in parks and in schools, highlights the organization's Teen Ambassadors Against Crime program, which pulls from 16 schools in the New Orleans metro area.

  Crimestoppers' anonymous tip hotline is (504) 822-1111. People also can submit tips anonymously on the group's website. "We're real, and we're here to serve you," Cusanza said. — ALEX WOODWARD

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