For 37 years, Fisher & Sons Jewelers (5101 W. Esplanade Ave., Ste. 1, Metairie, 504-885-4956; www.fisherandsonsjewelers.com) has sold contemporary fine jewelry and restored old pieces to their former glory.
A third-generation family business, Fisher & Sons was created by Tom and Chloe Fisher. Tom became a jeweler in 1948 and worked in the French Quarter. When he moved his family to Metairie in 1961, shopping areas were developing and expanding.
"In 1961, West Esplanade was a gravel road," says Chloe Fisher Jr., Tom and Chloe's daughter. "As the neighborhood became established, my dad decided he wanted his family to have a part in it. He wanted [the business] to be a family jewelry store run by his family in the community where he lived."
In 1977, the Fishers bought the location and dissolved their partnership in the French Quarter store. As the new location attracted regular clientele, Tom's son Craig went to work at the shop. In 1982, Chloe Jr. joined the family business. In 2011, the siblings were granted ownership of the shop. Craig is the store's master jeweler, creating, engraving and repairing all jewelry on site. Chloe Jr. is a buyer and oversees customer relations.
"Over the years, we have developed a friendship with our customers and feel confident that the atmosphere we present puts our customers at ease," Chloe Jr. says.
Fisher & Sons repairs and modifies jewelry at an in-house workshop. Customers' valuables stay in the store and are handled by professionals experienced in state-of-the-art Rofin laser welding and wristwatch and pocketwatch restoration.
Display cases feature glittering creations, such as blue and lavender chalcedony pendants and a 14-karat rose gold ring with a bezel-set amethyst circled by diamonds. "Our dad was right when he said that Fisher & Sons Jewelers is where the unusual is commonplace," Chloe Jr. says. "Our customers tell us that the main reason they return to Fisher & Sons is the one-of-a-kind items they find."
Traditional pieces also are available. The store offers a variety of religious medals, charms and custom rosaries with Swarovski crystals. Fisher & Sons also sells classic gifts like engravable pewter cups.
The Fisher family strives to make the search for the right engagement ring easier. Every client has a different vision of the perfect ring, so the siblings consult with couples to create custom pieces.
"We have parents and grandparents come in with their kids who are about to pop the question," Chloe Jr. says. "Each engagement ring we design will be creative and personalized to each customer's desires."