Fans of local food trucks have grown adept at using social media to track down a quick lunch or a late-night snack. On Tuesday night, however, it will be easy for anyone to find food trucks and other street food vendors, which will be clustered to serve dinner and make a point.
At least five vendors will gather at the Ashe Cultural Arts Center (1712 Oretha Castle Haley Blvd., 569-9070; www.ashecac.org) on July 24 from 6 p.m. to 9 p.m., serving food as part of the Food Truck Rally and Symposium. The event is designed to shed light on what food truck boosters characterize as the obsolete, unwieldy and anti-competitive regulations that hinder their development around the city.
Experts on the food truck trend from New Orleans and around the country will lead a discussion on how to improve the mobile food industry here and the benefits trucks can provide beyond street food. Good Work Network (www.goodworknetwork.org), a Central City-based nonprofit that helps people start their own businesses, will be on hand to advise local food entrepreneurs interested in getting started.
The rally is organized by the New Orleans Food Truck Coalition, working with a broad range of partners interested in reforming food truck regulations. Many of these organizations are based on Oretha Castle Haley Boulevard.
"That's one of the areas we're looking at for food trucks," says Rachel Billow, president of the Food Truck Coalition and operator of the South American-style food truck La Cocinita. "We want to open up the CBD (to food truck business), but we're also looking at areas like O.C. Haley to create food truck lots, to increase foot traffic and get more attention to them, basically to take empty lots and reclaim these outdoor spaces as positive spaces."
At press time, vendors signed up to participate include the trucks Taceaux Loceaux, La Cocinita, Empanada Intifada and Rue Chow along with Linda Green, aka "the Yakamein Lady," who is a mainstay at second lines and as a vendor at the New Orleans Jazz & Heritage Festival.
The event is free and vendors will be selling their food. For more information visit www.letthefoodtrucksroll.- eventbrite.com.