"We get people from all over town who want the best care for their clothes," says Dan Duplass, the third-generation owner of the family-run business and a graduate of the International Fabric Institute. "These are people who buy quality and want quality in their cleaning."
Today, with a citywide pickup and delivery service and a 7,000-square-foot plant in the Mid-City/Lakeview area, DeLuxe cares for hundreds of garments daily using a time-tested method of dry cleaning that leaves no odor. But that finely tuned technique is only part of DeLuxe's appeal. Known for the way it presses the collars of shirts so that they stand upright, the cleaner also spot cleans all silks before they are processed for dry cleaning, hand presses wedding dresses and ball gowns, and is one of the few local cleaners that still launders and presses sheets and tablecloths.
"It's a luxury to press sheets, but if you press them, they come out softer and look as if you're in a French hotel," says Duplass, whose customers bring in a steady flow of bed linens made of fine Egyptian cotton. DeLuxe also cleans furs, stores furs and winter clothes in its cold vault, and will use ozone to treat garments and other items such as drapes to eliminate odors.
Over the years, DeLuxe's experienced staff -- many of them longtime employees -- has tended to countless Mardi Gras ball gowns and has even done restoration work for museums, including a wedding dress that once belonged to Elizabeth Taylor.
"People think of their clothes as an investment, and if you come here, they will last much longer," says Duplass. "I tell our employees to remember that to our customers, their clothes are precious."