"It's a reasonable store, with the feel of a classy boutique," says Gattuso. "The thing that really does set us apart is that we are very much hands-on in helping our customers, in putting together outfits for them.
"Most of the comments we receive from our customers are We've never had anyone help us like this before.' We pick things according to their style and body types. That was our concept from the beginning."
Gattuso describes the clothing in the store as "predominantly fashion-forward, some trendy-funky, trendy-classy, and some very classic staple pieces." The showroom offers dresses, pants, shirts, sweaters, shoes, handbags, belts, jewelry and more. Most customers range in age from 18 to 40.
"They don't have to go anywhere else to find a whole outfit -- it's an all-inclusive shop," says Gattuso. "And it's not expensive ... and we have something for everyone."
Look Good, Feel Great
Fashion and fun combined with fundraising for the American Heart Association of New Orleans (AHA) come together in the free Styles with Heart event at Rubensteins (102 St. Charles Ave., 581-6666) from 6 p.m. to 8 p.m. Feb. 17. The event is free but reservations are required. The evening will feature live entertainment, cocktails and hors d'oeuvres. Everyone who attends will receive a 10 percent discount off purchases made that evening, and 10 percent of the proceeds will benefit the AHA in honor of American Heart Month. If you mention the AHA when you shop at Rubensteins the week of Feb. 18-26, 10 percent of your sale will go to the association.