Whether they're bass clef curvy or Brooke Shields bushy, eyebrows define a person's face.
"Brows can create a mood," says Michelle F. Martinez, founder of Beso Makeup (3515 Melvil Dewey Drive, Metairie, 504-315-0888; www.besomakeup.com). "They shape your entire face, definitely."
Perhaps this is why eyebrows are the facial feature du jour. Makeup artist Martinez and Lauren Prats (3126 Metairie Road, Metairie, 504-339-4904; www.facebook.com/hibrownola), an aesthetician who has worked at Earthsavers for nine years, have launched their own eyebrow-shaping products and classes, where they teach women how to shape, define and contour their arches.
"I pride myself on helping people beautify their brows," says Prats, whose makeup line, Hi-Brow, includes seven products for eyebrows. "I like to be easily accessible to my clients, and once I show them how to apply (the products), it's easy. It's a really fun line."
Products include a brow mascara that colors the grays and makes eyebrows look fuller. There's a brow pencil that turns into a powder instead of being waxy. The most popular product is a liquid, waterproof eyebrow pen. "It gives you a sheer look ... a really defined arch," Prats says. There's also brow powder and a highlighter for under the brow and clear brow mascara. They're now sold at Earthsavers, Buff Beauty Bar and Glow, and soon will be available at Fini in Lakeview.
Prats says she is doing pop-ups around the city, and has been invited by Chanel and Saks Fifth Avenue to do at least one brow-shaping event at The Shops at Canal Place.
Martinez offers brow-shaping classes in her studio. The 22-year-old NOCCA graduate draws heavily from her art background and uses her signature Beso makeup line and brushes. She has also created a long-lasting, soft latex eyelash adhesive.
"I teach the technique, and you can use it on yourself or other people," Martinez says.