"You cannot buy Japanese Kobe beef in this country. Not in stores, not by mail, and certainly not in restaurants. No matter how much you have spent, how fancy a steakhouse you went to, or which of the many celebrity chefs who regularly feature 'Kobe beef' on their menus you believed, you were duped. ... (I)f it wasn't in Asia you almost certainly have never had Japan's famous Kobe beef."
— Larry Olmstead, writing in Forbes Magazine, who called the marketing of so-called Kobe beef in this country "the biggest fraud in the American culinary scene."