The Warehouse District watering hole Lucy's Retired Surfer Bar & Restaurant changed its name to 701 Bar and Restaurant (701 Tchoupitoulas St., 504-523-8995).
In recent months, owners of the California beach-themed bar and restaurant changed the establishment's name twice, going from the original "Lucy's Retired Surfer Bar" to "Lucy's" to 701 Bar and Restaurant. A website for 701 includes a statement about the changes:
"A place is really made up of the people, the service and the love put into it. SO, due to a trademark dispute, we have kept our people, and our service and our love alive. ..."
Bruce Rampick opened the bar's first incarnation in Manhattan in 1992 and opened the New Orleans location the same year.
According to a story in The New Orleans Advocate, a lawsuit was filed last fall by LRSBR, a company Rampick formed that owns the trademark to Lucy's Retired Surfer's Bar. The company sued the owners of the New Orleans location, claiming they violated the terms of a trademark license, and a federal barred the operators from using the word "Lucy's," the story said.
The restaurant's menu of burgers, sandwiches and fajitas remains the same.