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T-P Street makes its debut, Oregonian is scaled down

  The Times-Picayune's thrice-weekly tabloid print edition, originally called "TP Street," launches June 24, according to an internal memo to staff from NOLA Media Group Vice President of Content Jim Amoss. In the memo, Amoss said the first edition would be a hefty one: "Be careful not to strain your backs when you pick up our first TP Street on the 24th." An ad campaign featuring local vendor Mr. Okra followed the announcement.

  Less than one day after that announcement, the Portland, Ore., Oregonian — which is also owned by the T-P's owner, Advance Publications — announced it would lay off staffers as part of its own reorganization as the "Oregonian Media Group," or "OMG." (The web edition, the paper said, would be known as "My Digital O"; publisher Chris Anderson said that decision had been rethought by week's end.)

  Among the changes: The paper would be printed seven days a week but delivered only four. In response to a bewildered reader and would-be subscriber who inquired about subscription rates, Managing Editor Susan Gage wrote, "Subscription costs have not yet been determined for the future."

  The Oregonian's transition is set for Oct. 1 — one year to the day after The Times-Picayune underwent its own "digital transition." — Kevin Allman

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