The online farmers market Good Eggs (www.goodeggs.com/nola) began service in New Orleans in summer and its steady growth includes serveral recent additions. It moved to a facility twice the size of its original location, added Wednesday service, and as of this week, expanded its delivery areas to include Metairie, Algiers, Gretna, Jefferson and Harahan. It also expanded its offerings with gift boxes and office boxes (available Tuesday only).
Good Eggs was founded in San Francisco as a means to connect local food producers with consumers, but its website is the key to its mission.
"We're a technology company," says New Orleans director Tess Monaghan. The software developed by the larger San Francisco branch has enabled the New Orleans location to grow quickly.
Good Eggs is a conduit. It finds producers and helps them set up a "web stand" on the Good Eggs site. Consumers order online, and payments go directly to the producer. Then Good Eggs collects the groceries (it doesn't buy them or stock its own shelves) and bundles them for pickup at designated locations or delivers them for a $3.99 fee. The array of products includes fruit, vegetables, meat, seafood, dairy, pantry items, staples, snacks and prepared foods. There are many organic and gluten-free options. Good Eggs currently works with 60 producers and handles roughly 500 products, Monaghan says.
Customers must order by midnight Sunday for Tuesday pickup or delivery, midnight Monday for Wednesday and midnight Tuesday for Thursday. A list of pickup sites is available on the website, and locations include Faubourg Wines (2805 St. Claude Ave.), Swirl Wine Bar and Market (3143 Ponce de Leon St.), Romney Pilates (5619 Magazine St.), Church Alley Coffee Bar (1228 Oretha Castle Haley Blvd.), the Good Eggs headquarters at 1746 Tchoupitoulas St. and others.
Growth has been dictated by demand.
"People request certain types of bread or fruit," Monaghan says. "We always follow up and reach out to new suppliers."
Requests for Metairie and West Bank delivery prompted Good Eggs expansion to those areas.
"Our goal is to scale up to the customer density that makes it work," Monaghan says.
Good Eggs' new curated gift boxes of Louisiana products include items such as Poirier's Pure Cane Syrup, Bread & Circus' Tomato Chow Chow Jam and Dark Roux and Veggies, Inglewood Farm Organic Pecan Oil, Pepperland Farms Satsuma Habanero Pepper Jelly and others.
There are two types of office gift boxes, and they include selections of fruit, bagels or sweets, condiments and other items.
Good Eggs also is getting into some stockpiling of goods and trade with other branches. Louisiana rice and sugar are available at the Brooklyn Good Eggs. New Orleans Good Eggs will stock olive oil from San Francisco and possibly beans and produce from the Northeast, Monaghan says.
The growth also includes hiring. New Orleans Good Eggs now has a staff of 10, most in full-time positions. — WILL COVIELLO