"[M]any of the biggest names earned significantly lower scores for the foods that made them famous, notably McDonald's. ... McDonald's own customers ranked its burgers significantly worse than those of 20 competitors, including Hardee's, White Castle and Carl's Jr. No other house specialty scored as low. Taco Bell's burritos were also voted least luscious. And the subs from Subway, the world's largest restaurant chain with more than 40,000 units in 106 countries, are near the bottom of the list."
— From a Consumer Reports study rating the best and worst fast-food restaurants in America. The study, based on 96,206 meals at 65 chains, says diners' preferences have shifted toward higher quality foods and away from convenience.