"There's a humane way to do things and the 'I-don't-give-a-damn-I'm-at-the-top-of-the-food-chain' way. A woman recently asked me how could I pay $6 a dozen for eggs. My answer was, 'How much do you pay for a cup of coffee at Starbucks?'"
— Maurice Sinnett, quoted in a Washington Post story on the rise of "pasture-raised" eggs in stores. Texas startup Vital Farms sells eggs from chickens allowed to roam pastures and graze. Its certified organic, pasture-raised eggs cost as much as $8.99 per dozen, which is a few dollars more than regular organic eggs.